About

What is The Strand?

The Strand is a cultural lab. It began as a late-night call-in experiment (Landline) and has grown into a place where stories, strategy, and the search for meaning intersect.

At its core, The Strand is about connection: how a pitch deck can change the course of a film, how an essay can untangle a cultural knot, how a joke can carry more truth than a sermon.

About Inga Seppala

I’ve spent fifteen years helping filmmakers, brands, and storytellers pitch their ideas to the world. I’ve built decks for projects at Netflix, HBO, and indie festivals you’ve never heard of. I’ve taught creators how to sharpen their story until it can’t be ignored.

But The Strand is more than client work. It’s where I turn the same tools I’ve used in Hollywood toward bigger questions: Why do we believe what we believe? Why do we tell the stories we tell? And what happens when those stories break down?

Why The Strand?

Every culture runs on stories. Some are worth keeping. Some are overdue for revision. The Strand is where I sort through both with humor, a little irreverence, and a lot of clarity.